Senior YouTube Channel Manager

Description

Job IntroductionThe exciting role is responsible for the day-to-day operation and short to mid-term strategy for a channel on YouTube. This encompasses the content strategy, scheduling and delivery; and working with the Head of Social to implement the agreed strategy to grow the YouTube network and use it to support the wider business objectives of BBC Worldwide – growing subscribers and views in order to meet the agreed audience KPI’s and profit targets in the budget.The position also includes direct line management of any YouTube Executives (channel managers) and indirect supervision of any embedded support roles (from teams such as Global Insight and Operations).Role ResponsibilityBy running the team of YouTube Executives, take responsibility for the day-to-day operation of the all YouTube channels; Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be to grow audience in content and regions with the most effective commercial return.Manage the supply of video clips either from in-house or from third-party sources. This includes relationship management of external partners as well as internal service providers such as the Operations team. Ensuring that all content that is uploaded is rights cleared.Oversee all written editorial across all videos, channel home pages and any off-site blogging/promotion and make sure it is of a consistently excellent standard.Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines.Along with the YouTube Executives, create and implement a network schedule of when clips should be set live, in accordance with the editorial vision for the channels, required rights/holdback requirements, workflow issues, as well as other contractual obligations, and cross platform promotional and marketing campaignsAdvise on channels’ content needs, and generate ideas

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